Privacy Policy
Updated 06/01/2026
This Privacy Policy explains how VSBL LTD (“we”, “us”, “our”) collects, uses, stores, and protects your personal data when you use https://vsbl.co.uk (the “Website”) or engage with our services.
We are committed to protecting your privacy and complying with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
1. Data Controller
The data controller responsible for your personal data is:
VSBL LTD
71–75 Shelton Street
London WC2H 9JQ
United Kingdom
2. Personal Data We Collect
We may collect and process the following categories of personal data:
a) Information You Provide
Name
Email address
Phone number
Company name
Website URL
Any information you submit via contact forms, Calendly, onboarding forms, or emails
b) Client & Business Data
Billing information
Communications related to our Services
Login or access credentials provided for SEO work (e.g. CMS, analytics tools)
c) Technical & Usage Data
IP address
Browser type and version
Device information
Pages visited and interactions
Referring URLs
This data is typically collected via cookies, analytics tools, or server logs.
3. How We Use Your Data
We use your personal data for the following purposes:
To respond to enquiries and contact requests
To provide and manage SEO and digital marketing services
To onboard and communicate with clients
To issue invoices and process payments
To improve our Website, services, and user experience
To comply with legal or regulatory obligations
4. Legal Bases for Processing
Under UK GDPR, we rely on the following lawful bases:
Consent – when you submit a form or opt in to communications
Contract – where processing is necessary to deliver agreed Services
Legitimate interests – for business operations, analytics, and service improvement
Legal obligation – where required by law
5. Cookies and Tracking
Our Website uses cookies and similar technologies to:
Analyse Website traffic and usage
Improve performance and functionality
You can control or disable cookies through your browser settings.
For more information, see our Cookie Policy (if applicable).
6. Data Sharing
We do not sell your personal data.
We may share data only with trusted third parties where necessary, including:
Analytics providers (e.g. Google Analytics)
CRM, email, or scheduling tools
Payment processors
Professional advisers (e.g. accountants, legal advisers)
All third parties are required to handle your data in compliance with GDPR.
7. International Data Transfers
Some third-party services we use may store data outside the UK or EEA.
Where this occurs, we ensure appropriate safeguards are in place, such as:
Adequacy decisions
Standard contractual clauses
8. Data Retention
We retain personal data only for as long as necessary to:
Fulfil the purposes outlined in this Policy
Meet legal, accounting, or regulatory requirements
When no longer required, data is securely deleted or anonymised.
9. Your Data Protection Rights
Under UK GDPR, you have the right to:
Access your personal data
Request correction of inaccurate data
Request deletion of your data
Restrict or object to processing
Request data portability
Withdraw consent at any time
To exercise your rights, contact us using the details below.
10. Data Security
We implement appropriate technical and organisational measures to protect your personal data against:
Unauthorised access
Loss or misuse
Disclosure or alteration
However, no online transmission is completely secure, and we cannot guarantee absolute security.
11. Third-Party Links
Our Website may contain links to third-party websites. We are not responsible for their privacy practices or content.
12. Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page and take effect immediately.
13. Contact Us
If you have questions about this Privacy Policy or how we handle your data, contact:
VSBL LTD
71–75 Shelton Street
London WC2H 9JQ
United Kingdom
